It's perfectly cromulent to say font

138

The candelabra looks a little out of place, but pretty great overall.

6 Likes
139
15 Likes
140
11 Likes
141

When the Type Archive left its London premises, its vast collection was disbanded and its working Monotype hot-metal plant moved to the National Collections Centre. Two long-serving volunteers talk to Eye about the challenges they faced and how the history of the Archive is now being preserved.

This museum always struggled for attention in Stockwell and effectively closed in the early 2000’s but a visit was always instructive, the custodians were so enthusiastic and keen to share the decades/centuries of learning.

13 Likes
142
10 Likes
143
14 Likes
144

Here’s an interesting article about Zohran Mamdani’s campaign posters, why they don’t look like typical US campaign posters, and the ideas behind the design choices:

14 Likes
145

Is this the one case where the thumbnail arrow actually makes sense?

12 Likes
146

Yes

11 Likes
147
13 Likes
148

Foid.

11 Likes
149

12 Likes
150

That is a very nice logo! If you ask me, Ford should have gone with it.

9 Likes
151

Fnord:

9 Likes
152

Which one though …

6 Likes
153

(from your second link)

rosemary? What does that mean?

rosemary.Screenshot 2025-07-06 at 2.15.19 AM
rosemary.Screenshot 2025-07-06 at 2.15.19 AM1858×960 191 KB

5 Likes
154

The first one, the prettiest one, with the pretty lady.

She’s Carmen Miranda-esque.

6 Likes
155
5 Likes
156

I wondered about that, too. A bit of poking around online suggests that it’s a logo containing the brand name, but I couldn’t find any real source for that. The herb has a reputation for improving memory, and it’s often used as a symbol for remembrance, so maybe the name was borrowed by the logo design community and used for logos that remind you of the company/brand (vs. abstract logos)?

Or, you know, it’s something completely different. :person_shrugging:

7 Likes
157

I think it’s just some AI hallucination.

I had done some poking around too… I was willing to imagine that “rosemary” might be some insider logo-design jargon, but I couldn’t find anything to support that guess. Only some stuff about the symbolism of the plant rosemary, and why the plant might be used in a logo design.

Best connection I found is that in the 1921 film The Last Trail, a character named Chiquita is played by a woman named Rosemary Theby. That’s good enough for AI, right?

7 Likes