It's perfectly cromulent to say font

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Foid.

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That is a very nice logo! If you ask me, Ford should have gone with it.

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Fnord:

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Which one though …

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(from your second link)

rosemary? What does that mean?

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The first one, the prettiest one, with the pretty lady.

She’s Carmen Miranda-esque.

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I wondered about that, too. A bit of poking around online suggests that it’s a logo containing the brand name, but I couldn’t find any real source for that. The herb has a reputation for improving memory, and it’s often used as a symbol for remembrance, so maybe the name was borrowed by the logo design community and used for logos that remind you of the company/brand (vs. abstract logos)?

Or, you know, it’s something completely different. :person_shrugging:

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I think it’s just some AI hallucination.

I had done some poking around too… I was willing to imagine that “rosemary” might be some insider logo-design jargon, but I couldn’t find anything to support that guess. Only some stuff about the symbolism of the plant rosemary, and why the plant might be used in a logo design.

Best connection I found is that in the 1921 film The Last Trail, a character named Chiquita is played by a woman named Rosemary Theby. That’s good enough for AI, right?

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More than good enough. Heck, blue and gold are the colors of the Cub Scouts in the US, so even that could figure in. Somehow. Maybe.

The other thing that I thought of was the “registered trademark” symbol (R) by the brand name, that maybe it was autocorrected into “rosemary” somehow. That makes even less sense than our other theories, though.

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They’re the colors of my high school! :mortar_board: (it’s been a while…)

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Whenever I see the color combination used by my BF’s alma mater and current employer, I yell, “Go Warriors!” and he cracks TF up tophat-biggrin

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Just for the record, I feel compellled to state that the the mascot of my high school was not a banana.

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There should be a technical term/industry term for ‘company name written in a custom font in such a way that it can double as a logo’, though. There probably already is one, or maybe several, varying from country/language to country/language. And I could live with rosemary; it rolls off the tongue so much better than ‘company name written in a custom font in such a way that it can double as a logo’.

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That’s called a logotype

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A text only logo or portion of a logo is a wordmark or logotype.

NB logotype is often used to refer to the whole logo including the logomark (if there is one). And, strictly, a wordmark is often intended to be the complete logo.

I would prefer the rosemary to be the illustrative section, as it is a flavour enhancer to the logotype.

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Should work if the rest is set in ITC Scarborough.

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I was wondering if Rosemary is typesetter slang for a ® (possibly translation, since British typesetter slang tends to the vulgar, they would probably call it an r’s hole).

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