I did my best to be super-clear about the why reasons, sorry if I wasn’t clear enough.
The move has been a massive success in terms of solving the largest problem for BB, that is, continuing to exist. The move seems primed to usher in an era that returns to having great contributors return and more content diversity to BB itself, and finally gave BB readers an ad-free way to read BB which we had no chance of providing on our own without Substack.
I mentioned this before but communities around BB measure time in years or decades, and Substack is making a real push to allow their community tools to improve. We’ll continue to push them in the right direction as much as possible.
As I’ve also noted previously, BB (and media in general) have been stuck using tools that position themselves as neutral parties (Cloudflare is the biggest one, they shield alt-right sites, but also provide free services to sites like BB via their Project Galileo that are essential for places like BB to exist in the first place. I wasn’t much of a SS user before the shift of BB but I’m now supporting several progressive voices that I had no idea were there with great newsletters and content I can contribute to directly, and I’m amazed how many of them fled traditional media or trying to “go it alone” to find success and amplification of their voice by substack basically becoming a successful version of Patreon for authors. I hope it continues, because good, solid content costs money to produce, those voices deserve support (especially when disinformation is spread for free by so many other sources), and ads do NOT make that possible anymore unless you’re huge.
From the DF post:
I feel the same way about social media platforms. Are there people I find objectionable on Mastodon, Bluesky, Instagram, and Threads? Definitely. On YouTube? Even more definitely. Do I care? No, because I tend never to see their posts, and when one pops up, I can block or mute them, and I never see them again. That’s in contrast with X, the former Twitter, where the top replies to many posts are from first class shitbird trolls. More and more I simply find X an unpleasant place to devote any of my attention, and so I go there less and less. I don’t eat at restaurants whose food I dislike, and the food at X tastes bad and is only getting worse.
So far SS has introduced me to great people and new, progressive perspectives. And Bluesky for better or worse seems to finally have the momentum needed to strip twitter of the media attention that news pubs have desperately wanted to have the option to direct somewhere else. I’m not sure that it will manage to do that entirely, but I’m damn hopeful that it will, and that Bluesky can survive the inevitable invasion of shit that comes with reaching critical mass as they, too, try exceptionally hard to be a “neutral” platform.