Because masculinity is loud and stinky! Roll some coal to show you are a real man!
(Eye roll)
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Literally. As much as we joke about it as something too absurd to be taken seriously, they LITERALLY believe this.
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Putting the “toxic” literally into “toxic masculinity”
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I’m imagining that at some point this guy saw an ad talking about thick stew full of hearty chunks of beef in a vaguely cowboyish voice, and decided that was it, if that was how marketers sold things then he could never be seen with regular soup again.
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I’m imagining someone basically doing a shot with a hot bowl of soup and burning the hell out of their mouth. 
The toxic masculinity - it burns!
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I also posted this over in the neurodiversity thread.
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It’s also so telling that he interprets that omission as driven by hatred instead of, say, corporate greed.
It says much more about him than about the modern state of publishing!
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Who shops for books at target in 20xx?
It’s usually a couple flavors of romance novel, and a billion shitty ai illustrated “dayplan w Jesus” books and some bestsellers from yesteryear that still seem expensive at “75% off.”
The online target smear campaign from the right is annoying.
If you want to read something get online and order it. Target has never been a bookstore. Bookstores died with my youth.
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Or even go to a library!
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Or a used book store!
Oh wait, Real Men would never set foot in either one of those places. 
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Happily not true.
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The thing is that’s a real problem isn’t it?
Bookstores seemed cool when I was growing up. Sometimes even a little scary. But usually very mainstream cool.
And while I appreciate that the return to bookstores being avante garde, niche, or highly personalized around these parts it felt more like a total collapse.
There’s nothing inherintly masculine about ignorance though.
People seem to have accepted such a ugly lie so easily.
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Sure. Though I gather this thread is about masculine forms of it, among other forms of toxic masculinity.
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But our local used bookstore has a whole shelf of just World War II, which is History for Real Men! 
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It says that he is a little snowflake making huge stretches to claim victim-hood. Oh noes! The little snowflake is melting!
Harlequin Romances 1 - Coserva-bros 0
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Next time Zelensky shows up at the White House, I want him to wear that precise outfit.
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