While I think we might get there, I don’t think we’re anywhere near the point that we have enough value to sell subscriptions yet. The subscription model is a little tricky. On the one hand, you need to be able to show prospective subscribers that there’s something here worth paying for, while at the same time restricting them as to what they can do without paying.
As many of you know, my wife is a professional blogger-- among her enterprises, she runs a subscription mommy-blog that’s quite popular. It’s a difficult market. It’s almost saturated with amateurs of various degrees of talent. But on the plus side, many of the subscribers have a great deal of time and a need for adult discussion and intellectual stimulation that they suddenly aren’t getting anymore.
She posts a few new articles every day, on a variety of topics. She also has a couple of volunteer contributors who post things that are related to their specific interests. (For example, one of the volunteers works with La Leche League, an organization that promotes breast feeding, and she posts a lot about it. Another one is fanatical about debunking fake and scam work-from-home arrangements, which tends to be a topic of much interest to this demographic.)
What we do is allow
full partial read access to the mommy-blog, and the rights to post a very few messages a day in a single open free-for-all topic. If they want more, they have to subscribe. We offer a monthly option with a discount for six months at a time. That works pretty well, though as you can imagine, the open topic requires a LOT of moderating (mostly my job.)