My gut reaction to this is faux surprise at the notion that there really is no honor among thieves.
I mean, it’s a whole article about scumbags fighting scumbags, and then eventually laughing all the way to the bank.
That said, I’m not 100% coherent at the moment, so I may revisit this sentiment at some point in the future.
On a more personal note (and perhaps even tangentially on-topic), I was struck by the description of Kenny.
He was tall and good-looking, with a kind of brogrammer affability. Later I’d learn he had studied physics and finance at Washington University in St. Louis, where he rowed crew and was a Beta Theta Phi brother. I’d also look up some of his mattress reviewing videos.
I read this and was like, “oh man, this guy,” and then I saw his picture, and it totally fit the description.
And yet, at the same time, I had another wholly different sense of recognition, because he looks a lot like one of my very good friends from my undergrad days, who had grown up in St. Louis and, most importantly, also wore his baseball cap backwards.
In fact, as I recall, most of the St. Louis kids wore their caps backwards, and while it was definitely the fashion at the time, it tickles me to learn that it’s persisted as long as it has, at least in St. Louis.
But the resemblance is purely physical. My friend was actually a pretty cool dude who would never get involved in an affiliate marketing kickback scheme, and now this is kind of starting to hit me in the feels, and I may have to figure out how to get in touch with people I haven’t seen or heard from in something like twenty years.