I’ve been doing a lot of online shopping recently. Ikea seems like the kind of store that would dominate online shopping. I mean, everything they make is in a flat pack already. And they are big and mighty, so getting the deets of omnichannel down seems very do-able.
And yet… their website is a total mess. They don’t get stuff shipped out quickly. You can’t even easily see what you ordered. Their whole online experience is so circa 2000. Why???
Today I ordered a piece of furniture from Target. It just shipped. The pieces I ordered from Ikea 5 days ago haven’t even been processed. And they are not some super special things - just some normal stuff. And to track the progress of the order I have to copy and past the order information from their email because they don’t have an Orders section of their customer profile.
Other companies do this Ikea. You need to do this.