The life, death, and resurrection of Gawker is the opera of our millennial times. The many, many stages of Gawker reflected the zeitgeist; from its not-so-humble beginnings as a gossip rag to its breathless coverage of the nascent Occupy movement to its death at the hands of a (totally not a vampire) Trump-aligned tech billionare-backed Hogan, Gawker was there as our escape from the daily insanity of life.
When Univision snapped up the remains of Gawker - at this point, Gizmodo Media Group - it was hailed as an opportunity to rebuild bigger and better. But Univision is a house of cards, victim of a leveraged buyout, a castle built on quicksand. The executives of Univision are too busy playing childrens’ card games to steer the titanic ship away from disaster; poor decision after poor decision has left the company bleeding money. Refusing to accept blame, the executives have hired a consulting company infamous for axing entire division to cut to profitability.
Haha, as if that ever worked.
Last year, a shadowy group of “Gawker alumni” attempted to raise funds to purchase the Gawker archive and launch a new company under the old Gawker brand.They failed to raise sufficient capital, as expected.
And so begins the newest chapter in Zombie Gawker’s story. Out of patience, out of fucks, here’s an epic ballad-length essay from Zombie Gawker excoriating Univision.